Just as my Birthday was over, i concluded my Nippon Roadshow assignment at Tiong Bahru. Being only equipped with superficial knowledge about the paint industry, I had to constantly refer to the 'Paint Specialists' for further information. Of course, being the person that I am, I was rather passive when it came to approaching customers. As time went by, it became increasingly clear that speaking to customers was something that i should embrace instead of being fearful of. The primary objective of interacting with them is of course to promote and raise awareness of Nippon Paint products and services. Every conversation is an opportunity to learn something new, especially when customers start asking questions. Since i'm still new to this industry, I often don't know what I don't know. Thus it is through these questions that will make me realize what else I need to find out about paint products and services. Slowly but surely, I was accumulating 'experience' and knowledge that will improve my 'presentation' to customers when i speak to them. That is when you garner information on what are the main concerns of customers when it comes to paints and painting jobs. Bottom line is, whether the product suits their needs and preferences. Seriously, they don't really care how wonderful your product is.. "Odour-less? Anti-bacterial for up to 5 years? Washable? $60?"... when at the end of the day, all they want is a decent paint that isn't going blow a huge hole in their pockets and able to last for 6 years... Instead of going on non-stop on the Odour-less, it'll be better off for me to introduce the $35 Vinilex..
It's the first time that I had to come up with a resume and to sign a contract. Signatures are no longer the simple affair of signing in/out in the Book in/out Book.. By signing on the dotted line, i hereby agree to be legally bound by the terms and conditions as listed... It's up to me to scrutinize the text and make sure there aren't any loopholes that will potentially leave me at a disadvantage. Basically, i will have to cover my own a** if s**t happens.
Shortly after the Nippon roadshow came the Fragrance assignment: To promote Ralph Lauren and Giorgio Armani Fragrance at counters. It was another opportunity to learn about an industry which I had little prior knowledge of. Eau de Toilette and Eau de Parfum were all that i can remember from the Promoter at Chanel when i bought the Perfume for Mum back in June. While it was certainly great that i could pick up something new, i was far less enthusiastic on the nature of the job. Standing behind the counter in Departmental stores... Staring at the 'Dior', 'Chanel', 'Davidoff' counters all day.. Looking at my watch every few minutes.. Everyday, only a handful of customers would have a look at the fragrance. It certainly didn't help that i was stationed at locations where the human traffic flow wasn't high. Things became monotonous very quickly and it became a case of just waiting for time to pass....... Certainly a far less fulfilling job as compared to the Nippon assignment. But I could well be having a peek into what's to come in a few years' time after I graduate. How many graduates actually managed to find fulfilling jobs in the industry of their choice? There are bound to be some who will end up working in jobs which they have totally no interest in, for whatever reasons there may be. For those who didn't have a choice, the only choice that they have now, is to make the most out of their 'boring' job. Try as much as possible to learn something out of nothing. Haha. Well. I did try to ask questions about perfumes.. but to be honest, I had expected better answers. Anyway, it's an experience nonetheless. =)
-sunk-
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